Violet Shampoo - 260ml - Herbatint

Violet Shampoo combats the yellowing of white and bleached hair and, thanks to Cassia Alata, helps protect the vitality of the hair.

When you opt to show off natural or lightened white hair, it is advisable to take care of your hair with specific products. White hair, like bleached hair, is more fragile. This is why it is important to choose the right treatments.

Cassia Alata extract helps to counteract the 3 causes of capillary weakening:

1. anti-oxidant action: helps to counteract the negative effects of sun rays;
2. restructuring action at the root: the hair receives greater nourishment and appears stronger;
3. densifying action on the hair.

The formula contains 93% ingredients of natural origin.

Directions for use: Apply to damp hair. Massage gently and leave on for 2-3 minutes, then rinse.

Ingredients: Aqua [Water], Ammonium lauryl sulfate, Cocamidopropyl betaine, Decyl glucoside, Coco-betaine, Glycerin, Parfum [Fragrance], Guar hydroxypropyltrimonium chloride, Caprylic/capric triglyceride, Coco-glucoside, Cassia alata leaf extract, Citric acid, Glyceryl oleate, Potassium sorbate, Sodium benzoate, Sodium dehydroacetate, Acid Violet 43.

About the Company

Founded in Rome in the 60's by Michele Albergo, an expert on the beneficial properties of plants, Antica Erboristeria is a company specialized in ammonia-free hair colour currently operating in over 40 countries.

Leader in its field, Antica Erboristeria manages the entire supply chain, from R&D and production, to marketing, always ensuring accurate information at each stage of the cycle.

In 2012 Antica Erboristeria was purchased by the French group La Financiere Maconnaise, specialist in natural cosmetics, which has been able to enhance its historical heritage and give new and strong impetus to HERBATINT, the company’s flagship brand.

Constant research, maximum transparency, application of rigorous testing and compliance with the latest European Union directives, guarantee the reliability that characterizes not only the products, but also Antica’s entire team.

Quality and Safety

Passion and dedication are the drivers for choices made by Antica Erboristeria day after day:
a meticulous and detailed control over raw materials from European suppliers that are certified and specialised in the pharmaceutical industry. The search for innovative and natural formulas using organic plant extracts, which can meet the highest quality standards. The application of strict control procedures and constant attention to the levels of quality and safety are confirmed by international certifications that Antica Erboristeria is in the process of obtaining: ISO 9001: 2008 Quality management systems and ISO 22716: 2007 Cosmetics - Good Manufacturing Practices (GMP).

Sustainable Production

The entire Herbatint chain follows sustainability criteria, starting from the selection of suppliers with environmentally friendly guidelines, with environmental and safety certifications, including recyclable packaging. Antica has chosen to use for Herbatint packaging only cardboard from certified forests in support of fair forest management. Also the choice of using perfectly resealable plastic bottles, allowing their future use, responds to the decision to avoid unnecessary waste by reducing environmental impact and facilitating recycling through separate waste collection.

Eco Friendly Products

Herbatint combines efficiency in hair colouring with the attention to environmental protection and consumers’ health. The certifications it has obtained not only confirm the achieved quality and safety standards but also testify Antica Erboristeria’s commitment to environmental protection issues and closeness with all those consumers who believe firmly and make every effort to comply with environmental sustainability choices each day. Good practices that become good deeds to improve the life quality of each one of us.