Ruffle Scrunchie - KOOSHOO

When it comes to standout scrunchies, this one makes waves—literally.

Crafted from organic satin cotton, its luxurious ruffle detail takes inspiration from serene ocean swirls and the graceful folds of oyster mushrooms. The best part? A plastic-free inner elastic made from natural tree rubber, so you can rock a dreamy updo plastic-free. Slide it over a bun for subtle elegance, or let its voluminous shape shine in a playful ponytail. It’s absolutely gorgeous as a wrist accessory too! Ready to ruffle up your look? Dive in and discover the perfect blend of texture, comfort, and conscious design.

Features:

• Luxurious ruffle design inspired by flowing waves & mushrooms
• Made with organic cotton satin for a cruelty-free silk-like feel
• Plastic-free inner elastic (organic cotton + natural rubber)
• Double-layer construction adds volume without weighing hair down
• Ethically produced with a commitment to fair labor practices
• Subtle satin sheen that enhances both casual and formal looks
• Ideal for buns, ponytails, or even as a chic wrist accessory
• Breathable, gentle on hair, and free from harmful chemicals
• Thoughtful design that merges minimalism with standout texture
• A true statement piece that elevates any outfit with ease

We began this design by studying nature's most soothing shapes—curling ocean waves, the delicate contours of oyster mushrooms—and asked, "How can we capture that movement in a wearable accessory?" The answer: luxurious organic cotton satin, expertly layered into a soft ruffle. Our plastic-free elastic, made from natural tree rubber and organic cotton, ensures the entire piece honours both your hair and the planet. The result is a gentle, breathable scrunchie that balances minimalist style with just the right amount of drama. Every fold and stitch reflects our deep appreciation for Earth's elegance, reimagined for your everyday.

Eco-friendly & Sustainably made
full of good juju

Cruelty-Free & Vegan
luxury without cruelty

Traditional silk often comes at a cruel cost, and synthetic fibers linger in our environment indefinitely. Our organic cotton satin delivers the sumptuous feel of silk—with natural luster and unbeatable comfort—without the ethical baggage. Pamper your hair guilt‑free and embrace a refined, cruelty‑free alternative that’s kind to you and the planet.

Uncompromising Craftsmanship
all‑day, all‑comfort

Tired of scrunchies that give up halfway through your day? Our scrunchies are built to last with our signature plastic‑free elastic and premium organic fabrics. They offer a secure, all‑day hold while maintaining a plush, luxurious feel. Enjoy reliable performance that keeps your style flawless from morning till night.

Bold Texture and Volume
signature style vibes

Infuse your look with elevated volume and refined elegance. Our ruffle scrunchies, inspired by the gentle curves of oyster mushrooms, deliver playful texture and captivating style. Perfect as a timeless hair accessory or a trendy wrist bracelet, they empower you with confidence.

Material:

Made from plants, NOT plastics.

• Outer Fabric: 100% organic cotton
• Inner Elastic: 70% organic cotton, 30% natural tree rubber

Made in a Fairtrade Certified facility in India.

All products dyed using low impact dyes, a non toxic fabric dye that have been certified as eco-friendly by Oeko-Tex with their Standard 100 label. Oeko-Tex is an international trademark with stringent standards for product safety and sustainability, so you can be sure any dyes with the Standard 100 label are completely devoid of harmful substances.

Care:

Plant materials are, by nature, capable of being broken down and returned to the soil - eventually. KOOSHOO products are created in a way that makes them durable, strong and high performance, but they’re still designed by nature to eventually break down (just as intended) - but proper care can extend their life. To maximize longevity, avoid storing them in direct sunlight, stretching them while wet, or letting oils and hair products linger on them.

Wash your KOOSHOO hair accessories with like colors in cold water and lay flat or line dry. Good as new.

look good. feel good. do good.

Plastic-free, zero waste, ethically made, stylish and they work. High on quality and comfort, while also being ethically made using renewable, plant-based materials.

Kooshoo eco-friendly hair accessories are designed for quality, style and performance.

Inspired by Norfolk Island. Proudly designed in Canada.
Ethically made in India.

About the Company

KOOSHOO was born from the philosophy that business is a powerful way to share our message. From the beginning, as 26-year-olds contemplating the future and how we could make the most positive impact in our lifetimes, we decided that creating a business would have furthest reach and produce greater results than any of us could as individuals. The dream was to create a purpose-led brand that would produce something with the intent to change how things are done moving forward - to embody a cultural shift in sustainable living.

How it started

We set out to make one small change that would have a big impact

A wrong turn in Borneo led us to a man who happened to own the first recycling plant in the area - an area so destroyed by the industry that existed only to produce goods for Western consumption. This was the first of many moments that lit our path. We learned more about conscious consumerism, zero waste and plastic-free movements. We did a deep dive into supply chains, organic natural materials, fair wages and ethical treatment. We set out on a path to create a sustainable product that fills a need and empowers our customers - without adding to the load that is weighing down our planet. We set out to make one small change that would have a big impact. And KOOSHOO was born.

We are accountable for the life cycle of our products from start to finish – from the earth and back to the earth. Our consumption as a species has an impact, both positive and negative.We want to be part of the change. We are here to embody a cultural shift in sustainable living - making better things in a better way.

This means sourcing natural materials that are renewable, organic, plant-based and plastic-free, and then following their journey through every stage – from harvesting to manufacturing to shipping and natural disposal. At each step along the way, we focus on ethical treatment, fair wages and sustainable practices that empower both the creator and the consumer, while being gentle on the earth.

Inspiration

We started KOOSHOO as one small change that could make a big difference. We want to live more than a better life, we want to truly do good. Part of this greater mission is to leave this beautiful planet and its beings in better shape than we found it. To be fully transparent and respectful of our impact on the environment, on communities and on individuals. Each day we work together to create a lifestyle that feels balanced, joyful, inspired, and grateful.

This is about so much more than hair accessories. We are creating better products in a better way, while bringing meaning and connection to the world. Products that will last – but not in a landfill. Hair. Care.

"When you choose KOOSHOO hair accessories you are choosing organic, biodegradable and responsibly created products that are stylish, last longer and don't damage your hair. It's quality, style and performance without the ethical compromise. That's a choice that feels good."

Meaning

Kooshoo means feeling good

Our current "home base" (headquarters) is Norfolk Island in the South Pacific, where Rachel grew up, and where her family has been for seven generations. Remote and very tiny at only 3x5 miles, the subtropical climate is made for self-reliance and the interdependence with nature - and depends on its population living a sustainable life. Norfolk Islanders feel a deep sense of pride and a responsibility to take care of their home. They speak a unique and special blend of 18th Century English and Tahitian. In the beautiful language of Norfuk, "KOOSHOO" means "feeling good".

Our vision

We are part of a greater movement

We believe that responsible companies operate in a way that is accountable to both people and planet. When consumers support these businesses, they help create a movement that spurs other brands to adopt the same commitment to accountability along the supply chain. At KOOSHOO, conscious manufacturing and fair trade labour go hand-in-hand. It's not enough for companies to use clean ingredients but then opt for the cheapest labour available. Consumers can push back with their voices and choices - and only support brands whose ethics line up with theirs. Voting with your dollars for the future you wish to see will resonate and will create change on a greater scale.