Hydrate Shampoo - 260ml - Herbatint

Suitable for dry hair in need of nourishment.

Cleanses and maintains the hair's hydration balance, protecting it from external stress. The hair reflects light and is soft to the touch.

Maca extract strengthens and gives new vitality to the hair. Betaine from Beetroot keeps the hair's hydration in balance and actively protects it from external stress. The exceptional natural power of Mullein flowers, which capture UV rays and transform them into new light to promote pollination, gives the foliage an extraordinary brightness.

Betaine from beetroot from circular economy. Maca extract certified Fair for Life, and its processing helps to stimulate the local economy of Peru, where it is harvested.

The formula contains 97% ingredients of natural origin.

COSMOS ORGANIC certified by Ecocert Greenlife according to COSMOS standard

Directions for use: Apply to damp hair and scalp, massage through and rinse thoroughly. Always follow with conditioner.

Ingredients: Aqua [Water], Melissa officinalis flower/leaf/stem water*, Ammonium lauryl sulfate, Cocamidopropyl betaine, Decyl glucoside, Coco-betaine, Glycerin, Parfum [Fragrance], Betaine, Guar hydroxypropyltrimonium chloride, Caprylic/capric triglyceride, Coco-glucoside, Glyceryl oleate, Hydrolyzed verbascum thapsus flower, Lepidium meyenii root extract*, Maltodextrin*, Citric acid, Sodium benzoate, Sodium levulinate, Benzyl alcohol, Potassium sorbate.
* From organic farming

About the Company

Founded in Rome in the 60's by Michele Albergo, an expert on the beneficial properties of plants, Antica Erboristeria is a company specialized in ammonia-free hair colour currently operating in over 40 countries.

Leader in its field, Antica Erboristeria manages the entire supply chain, from R&D and production, to marketing, always ensuring accurate information at each stage of the cycle.

In 2012 Antica Erboristeria was purchased by the French group La Financiere Maconnaise, specialist in natural cosmetics, which has been able to enhance its historical heritage and give new and strong impetus to HERBATINT, the company’s flagship brand.

Constant research, maximum transparency, application of rigorous testing and compliance with the latest European Union directives, guarantee the reliability that characterizes not only the products, but also Antica’s entire team.

Quality and Safety

Passion and dedication are the drivers for choices made by Antica Erboristeria day after day:
a meticulous and detailed control over raw materials from European suppliers that are certified and specialised in the pharmaceutical industry. The search for innovative and natural formulas using organic plant extracts, which can meet the highest quality standards. The application of strict control procedures and constant attention to the levels of quality and safety are confirmed by international certifications that Antica Erboristeria is in the process of obtaining: ISO 9001: 2008 Quality management systems and ISO 22716: 2007 Cosmetics - Good Manufacturing Practices (GMP).

Sustainable Production

The entire Herbatint chain follows sustainability criteria, starting from the selection of suppliers with environmentally friendly guidelines, with environmental and safety certifications, including recyclable packaging. Antica has chosen to use for Herbatint packaging only cardboard from certified forests in support of fair forest management. Also the choice of using perfectly resealable plastic bottles, allowing their future use, responds to the decision to avoid unnecessary waste by reducing environmental impact and facilitating recycling through separate waste collection.

Eco Friendly Products

Herbatint combines efficiency in hair colouring with the attention to environmental protection and consumers’ health. The certifications it has obtained not only confirm the achieved quality and safety standards but also testify Antica Erboristeria’s commitment to environmental protection issues and closeness with all those consumers who believe firmly and make every effort to comply with environmental sustainability choices each day. Good practices that become good deeds to improve the life quality of each one of us.