Flourish Hydrating Bodywash Concentrate - 50g - Ethique

Made with coconut milk powder packs a moisturising punch and plant-derived surfactants gently cleanse skin without drying it out. Flourish is scented with lavender essential oils and a touch of vanilla for a light floral scent!

Don't like plastic bottles but don’t like soap bars either? Ethique Concentrates are our answer!

One plastic-free box makes one 350g bottle of gentle liquid bodywash for sensitive skin. To make, simply mix the concentrated bars with boiling water and you've got a fresh batch of foamy, non-drying liquid bodywash, minus the plastic bottle!

Made with 100% naturally derived, ethically sourced, sustainable ingredients and packaged in certified compostable cardboard packaging.

• Lavender & vanilla for a light, floral scent
• Coconut milk powder to boost hydration
• Gentle plant-based surfactants for lather
• Free from parabens
• Certified palm-oil free
• Certified cruelty-free and vegan

What impact do you and this product have?

Rethinking refillables is as easy as 1, 2, 3.

1. Snap into pieces & pop in a heat-proof container. Pour over 300ml of boiling water.
2. Whisk till melted. Leave to cool 5 min. Pour into a bottle to cool fully (shake as needed)
3. Use as you would normally. Well done you, you've created plastic-free, bodywash magic!

Ingredients: Sodium Coco-Sulfate, Stearic Acid, Sodium Cocoyl Isethionate, Maltodextrin, Xanthan Gum, Lavandula Angustifolia (Lavender) Oil, Benzyl Alcohol, Parfum^, Chondrus Crispus(Carrageen), Dehydroacetic Acid, Water (Aqua), Cocosnucifera (Coconut) Fruit Powder, Linalool*, Limonene*, Geraniol*, Benzyl Benzoate*. ^Certified Natural. *Component of Essential Oils

About the Company

The journey of Ethique

It all started back in 2012 when Brianne started mixing formulas up in her kitchen at her Christchurch (New Zealand) home. Back then, plastic-free wasn't the huge concern that it is for many today. Solid beauty bars weren’t a ‘thing’ and they definitely weren’t available from your local supermarket - or even Amazon.

We’re here to put a bar in every shower and revolutionise the cosmetics industry

“I started Ethique out of frustration for the abhorrent amount of waste created by the cosmetics industry, and in particular, the amount of plastic and waste created by our bathroom essentials. I figured out that up to 95% of your bottle of conditioner is made up of water - which is just ridiculous considering you have water in your bathroom! I have always been deeply passionate about the environment and science and so I set about learning cosmetic chemistry (I was completing my Bachelor of Science at university at the time), and looked to formulate a solid shampoo. I figured that switching to a solid product would be the answer not only to the water waste issue, but also plastic waste”.

“I used to create small, 1kg batches of shampoo with the help of my Mum, Janette, (who still works alongside me today as part of our wider R&D Team), selling them online on a website I built myself (which is embarrassing to look at now), and surprisingly, there was huge demand! From there on, we’ve been steadily growing and putting more and more bars in showers around the globe”.

In 2012, the first Ethique solid shampoo bar, Mintasy, was made as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally every year. Since then, so much has changed, but sustainability is still at the heart of everything we do. Our ingredients remain: cruelty free and vegan, palm oil free, ethically and fairly sourced, we still pay staff a living wage, donate 2% of sales and are 100% plastic-free.

We don’t just make shampoo bars now either. We’ve ventured into skincare and products for your home and pets, with plenty more exciting products in the pipeline. All with the goal of preventing plastic bottles from being made and disposed of in landfills around the world.