:•: Antica Herbavita® HAIR CARE![]()
Antica Herbavita® Hair Care Healthy Hair Care Vegetal™ Hair Colour
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- Refined scholar and experienced and meticulous researcher of natural remedies for health and beauty care.
- In 1970 his capable insight showed that modern society's tendencies were moving ever-increasingly towards consuming less aggressive and therefore more natural products.
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The Birth of Permanent Hair Colour
In 1907 French pharmacist , Eugene Schueller, devised a formula for creating the first (or at least first recognised) permanent hair dyes using chemical ingredients.
Working from his Paris home, Schueller adapted the principles and chemical ingredients utilised in the production of fabric dyes for use on human hair. Schueller’s first efforts resulted in a limited range of dark, golden and red shades on natural bases, but the effect on the hair industry was revolutionary. This small home pharmacy became the centre of authority on hair cosmetics. From Schueller’s work, the entire hair dye industry was born. Eugene Schueller called his permanent hair colour manufacturing company
L’Oreal.
Using chemicals which delivered colour pigmentation identical to human hair, Eugene Schueller and other pioneering cosmetic experts were able to duplicate the primary molecules, creating large black and brown and smaller red and yellow pigments. Further experiments revealed that the chemicals, when mixed with peroxide and ammonia become permanently locked into the hair shaft. The chemicals were called ‘oxidation dyes’ because their reaction to oxygen (via the peroxide) is vital to the ability to permanently alter hair colour. Oxidation dyes became the first fully permanent method of dying hair. Previously ‘Direct Dyes’ (such as plants and industrial chemicals used to colour fabrics) offered only a temporary colour alteration.
How Permanent Hair Colours Work
Based on the principle that peroxide enters the hair and tries to attach itself to molecules in order to revert to water, it was discovered that when low strength peroxide is mixed with colour molecule chemicals the solution enters the hair, but once inside the cortex the peroxide not only tries to attach to the hairs' natural pigment but also the artificial pigment. These artificial pigments swell and link to one another (due to the peroxide attaching and creating a link between them) and become trapped inside the hair – permanently.
Herbatint™ - Natural Herb Base 
HERBATINT™ has been formulated using the minimum pharmaceutical chemical ingredients which, balanced with vegetal extracts from plants and herbs, creates a unique hair colour formula that not only gently colours your hair, but protects and nourishes it.
No Ammonia
Specially formulated from herb extracts and proteins, HERBATINT™ uses
rosemary, cinchona and walnut husk to gently deposit colour, achieving a
natural, vibrant result for your hair.
No Damage
Due to its unique composition, HERBATINT™ permanently colours hair without
damage - resulting in a natural, subtle colour that not only looks great, but
feels good time after time.
Natural Gloss and Shine
HERBATINT™ has a natural translucent property to enhance your hair with a
light-reflecting, healthy shine; so it doesn't create the 'block colour' look
often associated with chemical colourants.
Vegetal™ Hair Colour
A range of true semi-permanent hair colours. These colours enhance the shine and
clarity of your natural hair colour whilst greatly improving the condition of
the hair. VEGETAL™ hair colour will not do more than mask any but the earliest
few white hairs.

Join the
HERBATINT™ HAIR COLOUR REVOLUTION!
YOU DESERVE A PRODUCT
THAT WILL NOT
DAMAGE YOUR HAIR
NO MORE AMMONIA
NO MORE SMELL
NO MORE PERFUME
NO MORE ALCOHOL
NO MORE RESORCINOL
NO MORE PARABENS
LESS PEROXIDE
WITH A VERY NATURAL RESULT
& 100% GREY COVER
Unlock the secret of beautiful hair, naturally with
Herbatint™
from Antica Erboristeria, distributed in Australia by A.Vogel.
A hair colour specially formulated using herb extracts and plant proteins
without ammonia. The most natural alternative permanent hair colour.
The range of Antica Herbavita® Hair Care can be accessed via the linked pages just below :
















